SEO what is it anyway?

Search engine optimization, or SEO for short, is the roadmap that connects potential visitors with websites. It helps us find what we're looking for and draws interested customers to our online stores, blogs and websites.

SEO is one of the most important investments you can make for your website so we decided to put together an awesome list of 40 SEO statistics that show you why search engine optimization is so important.

Did you know?

• 66% of distinct search queries result in 1 or more clicks
• 93% of all traffic comes from a search engine
• 21% of searchers click more than one result
• Over 63% of all searches are performed using Google
• 94% of all mobile and tablet search traffic comes from Google
• Search engines drive 300% more traffic to sites than social media
• 60% of clicks go to the top three websites in search engine results
• 50% of search queries are four words or longer
• 87% of smartphone owners use a search engine at least once per day