Understand How Your Site Measures Up with a Website Audit
What Is A Website Audit
A website audit is a full analysis of everything related to your website’s level of search visibility. A complete and detailed web audit will give you a deeper understanding as to why your site is not generating the traffic you think it should or why your sales and conversions are not improving.
Can’t I Just Use One Of Those Automated Reports?
There are many “automated” website seo audit tools where you can do it yourself. You may visit other SEO or web developer websites and see a cool tool that says “What Is Your SEO Score” or “Get Your Free Website Analysis” – and then you put in your website URL and voila’ in a few minutes you have this really pretty report with some great information! While this can be a useful overview of your website these reports are meant to be “lead generation” tools and not meant to be a real audit. Often when you use these tools you will have to enter your email – or the report will come back showing issues and they encourage you to contact them for help.
These tools are in no way a true representation of the health of your website and do not offer you a real value in terms of what needs to be fixed to improve traffic and conversions.
Why Do I Need An Audit?
Over the last year we have seen incredible changes from the search engines in how they compute the search results when someone does a search. It used to be that you could just add keywords to your title tags and content and header tags – get a few back links and there you go you are ranking!
It is NOT AT ALL like that anymore and most business owners have not been able to keep up! There are hundreds of factors used by the search engines to determine how your site will be returned in the results.
Some of the more recent additions to these factors include:
Some business owners may not even comprehend what these factors entail! But as a website owner can you answer these few questions?
1) How many back links do you have?
2) Are any of your back links low quality?
3) Do you have any broken links on your website?
4) Do you have Schema implemented?
5) Is your site loading too slow?
6) Is your URL structure helping or hurting you?
7) Do you have any Meta issues?
8) Does your mobile website pass validation?
These are just a FEW of the many things needed for proper optimization! If you do not know the answer to these questions – you NEED AN AUDIT!
An audit may still offer some benefits since most professional SEO audits are much more comprehensive than the 7 items above and will include areas you may be less knowledgeable about.